banger playbook 🔥
20 laws of viral tweets. by the onchain ballers.
law of the hook
the hook is 80% of your impact. same content with a better hook took a thread from 63 to 1,100 RTs. rewrite your hook 20 times. not 3, not 5 — twenty.
law of borrowed authority
don't say "a negotiation tactic you can use." say "steve jobs used this $1 trick to sell 40 million ipads." borrow the weight of a known name to make a common concept sound like a secret.
law of specific numbers
specificity signals truth. "18 startup mental models" beats "20 cool concepts." the odd number, the personal proof, the dollar figure — it all makes the reader feel like they're about to learn something real.
law of personal stakes
"here's what it means for YOUR health" turns a random fact into something personal. make the reader the protagonist. when stakes feel personal, clicking becomes involuntary.
law of the curiosity gap
hint at something surprising without revealing the answer. the reader has to click to close the loop. the hook barely needs to deliver — it just needs to open a question they never thought to ask.
law of the thumbnail
images are processed faster than text. a striking visual stops the scroll before your words register. one photo got 14% click-through — 5x the average.
law of the story wrapper
same tools as a plain list: 23 RTs. same tools reframed as "how to kickstart your startup in 15 days": 1,800 RTs. content was 95% the same. the narrative made it 10x more valuable.
law of escalation
don't present information — create a progression. "let me paint the actual picture" pulls people into a journey. timelines, steps, reveals. it should read like a documentary, not a textbook.
law of the unexpected angle
a clubhouse analysis could've been boring strategy. instead, creative framing made forbes write about the thread. 5,000+ RTs, 50,000 new followers in a week. same information, unusual lens.
law of the standalone thread
tweet one must slap on its own. the thread is a bonus, not a crutch. if tweet one doesn't hit, nobody clicks "show more."
law of one emotion
sharing is emotional, not rational. before writing, write your target emotion at the top. every line should serve that payload.
law of identity stakes
connect to identity, not events. "why india keeps losing in tech" hits national pride. people share things that validate frustrations about bigger systemic issues.
law of righteous anger
comedy gets likes, anger gets retweets. righteous anger — the kind that speaks for a frustrated majority — is the most shareable emotion on X.
law of elegant rage bait
irony and absurdity travel fast — but the contradiction must be self-evident. the best rage bait doesn't need explanation.
law of the anticipation hook
"i'm tired of pretending" creates a promise. it signals you're about to say what others won't. the reader has to keep scrolling to see if you deliver.
law of the timing window
too early = noise. too late = old news. the sweet spot is when people need someone to articulate what they felt.
law of the amplifier
write tweets that influential people want to share. policy folks amplify systemic critiques. tech folks amplify irony. VCs amplify hot takes. tailor the frame to the amplifier.
law of the FINALLY moment
when you articulate something people feel but never put into words, they share it as validation. be the voice people were waiting for.
law of the WTF factor
outrage, injustice, absurdity. people read it, think "damn, this is messed up," and feel compelled to spread the word. the WTF response is the strongest RT driver.
law of the ritual
before writing: target one emotion, outline as bullets, rewrite the hook 20 times, ask if the angle is genuinely interesting. bangers are engineered, not accidental.
distilled by 19 creators with 97K+ combined followers